Apple Is Cutting Back Production of iPhone 14 Plus Due to Weak Demand: TrendForce

Started by Epoch-Times-Bot, Oct 26, 2022, 11:15 PM

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Epoch-Times-Bot

Apple Is Cutting Back Production of iPhone 14 Plus Due to Weak Demand: TrendForce

Apple Inc. is cutting back production of iPhone 14 Plus and is increasing the output of the more expensive iPhone 14 Pro due to lukewarm demand for the mid-range model, market research firm TrendForce said Tuesday.
The share of more expensive iPhone 14 Pro series has increased to 60 percent of the total output from the initially planned 50 percent, and it could rise to 65 percent in the future, the report said.
Apple did not immediately respond to a Reuters’ request for comment.
Apple’s focus on high-end models may help it counter the softness in smartphone sales. In the thick of the chip crisis, Apple’s Pro and Pro Max premium tier of devices, which have been strong sellers, helped the company push margins higher....

Source: Apple Is Cutting Back Production of iPhone 14 Plus Due to Weak Demand: TrendForce

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