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Since the first iPhone launched 15 years ago, consumer shopping habits have slowly but relentlessly shifted toward mobile devices. According to a survey of 3,250 U.S. consumers from Pymnts.com, a website dedicated to analyzing the role of payments in new tech, the majority of travel service purchases (51.4 percent) were made on a mobile device in February 2022.
The trend is even starker among younger shoppers. About 48 percent of millennials ages 25-40 prefer using mobile phones for online shopping, compared with only 34 percent of all shoppers globally, according to a 2021 survey of 13,000 shoppers from Klarna, an online payment company.
So, it seems that shopping for travel on an old-fashioned computer will eventually go the way of the horse and buggy. Indeed, some travel shopping services, such as the travel search engine Hopper, offer only in-app shopping for certain bookings, leaving desktop users high and dry....