Ad Agency Contracted by Feds Says Don’t Buy Twitter Ads: Report

[Epoch-Times-Bot]

Ad Agency Contracted by Feds Says Don't Buy Twitter Ads: Report

Cosette, a Quebec-based marketing agency that officially purchases advertising for the federal government, has reportedly advised the feds to pause media buying on Twitter, citing mass layoffs and public relations concerns, after the social media platform was purchased by Elon Musk.
According to an internal document sent from Cosette and reported on by CBC News, the firm advised on Nov. 4 that the feds should "pause activity immediately and monitor the situation over the weekend," citing "unknown continuity plans for moderation," and "heightened risk of brand safety."
The Government of Canada spent more than $3 million in advertising with the agency on Twitter from 2020 to 2021, according to its annual report on media expenditures....

Source: Ad Agency Contracted by Feds Says Don't Buy Twitter Ads: Report

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